Wayne and Anne Wicklund have found an area of service that has been long neglected. In 2001 they acquired a puppy to help them cut back on the hours they worked. When you have a large breed puppy you have to spend time grooming and exercising. Within weeks the dog Snow started doing odd movements and sounds. It was then that they realized that Wayne was beginning to lose his hearing - it didn't take long to realize that this invisible handicap was made more difficult by people not realizing he could not hear - even his friends would say "He looks like he can hear!" This lead to the many products you can find at www.hearingimpaired.net that let other people know you can't hear.
Wayne had been a Master Trainer and recognized that the dog needed to be taught to alert to certain things that applied to Wayne's needs - and so he began to train. However, they quickly learned that there was no standard that would allow you to take a dog into public access without concerning store and restaurant owners, hotels and medical facilities. Since Snow was originally a "hearing" dog, the standard they used was their logo for hearingimpaired.net Inc